Social Media is an integral part of the day-to-day operations of businesses, small and large. When used strategically, social media channels can provide, at a large- scale, opportunities to reach and engage with customers, strengthen relationships, increase customer growth, build and grow community relationships, generate leads and increase brand recognition.
Where do you begin? The starting point begins by establishing your goals for use. This should be done before embarking upon the use of any social media channel. Should you be on all social channels? How do you determine which ones are best for your business goals? How do you get started? How do you build something people will engage with and share? How do you reach your target audience?
The answers to these questions will be covered in this half-day class.